With Matrix, you can create a variety of campaigns, including:

• Conversion Campaigns: To increase sales.
• Lead Generation Campaigns: To build a database.
• Engagement Campaigns: To boost interaction on social platforms.
• Traffic Campaigns: To drive visits to your online store.

These campaigns are automatically optimized to achieve the best results based on your goals.

Matrix supports integration and direct management of ads across the following platforms:

• Meta Ads (Facebook and Instagram)
• TikTok Ads
• Snapchat Ads

All of this is managed through a single interface, making it easy to launch and monitor your campaigns.

Yes, Matrix provides a comprehensive dashboard to view your ad campaign performance. You can track key performance indicators such as:

• Ad spend
• Clicks
• Conversions
• Return on Ad Spend (ROAS)
• Platform performance (Snapchat, Meta, TikTok...)

But it doesn’t stop there. Matrix offers deeper analytics including:

• Comparing performance between different campaigns.
• Tracking performance over time (daily, weekly, monthly).
• Analyzing the best-performing platforms.
• Identifying gaps in targeting or budget.
• Providing insights to make smart decisions for future campaigns.

• The cost of ad campaigns is paid directly through your advertising accounts on each platform.
• Matrix does not collect payments on behalf of the ad platforms; instead, it links your platform accounts to manage the campaigns.
• As for Matrix services (such as subscriptions or consulting), payment is made through the available payment options within the platform or via the merchant’s e-commerce platform (Salla, Zed).

Currently, you can only link one online store per account on Matrix.

If you manage multiple stores, it's recommended to create separate accounts for each store to ensure performance and reporting are kept distinct for each business.

Yes, you can schedule ads from within the campaign settings.

You can specify:

• Exact start and end dates/times.
• Scheduling ads to appear on specific days or times.

This allows you to launch campaigns at the best time for your target audience without manual intervention.